ZIGS + ZAGS BRANDING

Zigs + Zags was a personal side project, developed as a outlet to share my love for pattern, colour and furniture. Each hand-painted stool was unique in design, and could be customised in a range of colours inspired by New Zealand's landscape. 

Branding elements included developing an identity, web development, packaging, signage and collateral. The Zigs + Zags identity needed to be bold and identifiable - to stand out in a crowd, particularly in a market setting.