HOMEWOOD FARM

Farm, coast and river. Stay in a renovated historic cottage, soak up the rural environment, go fishing at the river, a stroll along the beach, and share the experience with abundant local wildlife. Homewood is a 100-year old farm station based on the Wairarapa coast - operated by a 4th generation farming family. The station needed a brand identity design to reflect their diversification and expansion into hospitality, restored historic cottage accommodation and boutique products. 

Homewood’s family have respect for their environment and community, and a love for the sea, land and animals around them. The station has the desire to be community orientated, and expresses an eclectic mix of old and new. We drew inspiration from the tradition and heritage of the property to develop a unique brand identity for Homewood, incorporating hand-drawn illustrations to portray the natural environment and flexible wordmarks and a monogram to be applied across signage, web, print and packaging.