MIDNIGHT & BLOOM

Midnight & Bloom is a social initiative launched in Vancouver, Canada in 2016. The organisation rescues event florals destined for the trash, repurposes them, and delivers the new bouquets to retirement homes, hospitals and workplaces, during spontaneous 'flower drops'. Midnight & Bloom needed a visual identity, website and brand collateral to position itself as an approachable, contemporary and design-driven initiative with a human touch. Work for Midnight & Bloom also included Art Direction for social media campaigns, photography and printed collateral.