RAHUI COASTAL LOOP

A fresh identity for a new adventure tourism venture that showcases the stunning Wairarapa via e-bikes. 

Remember travel patches?! Typically purchased as a souvenir and added to a much-loved collection on a backpack, travel patches are the physical representation of rad travel memories. This was the inspiration for Rahui’s identity - evoking nostalgia, fun, freedom and adventure. 

The Rahui badge depicts imagery iconic to the region; the Castlepoint lighthouse, Castlerock, the Southern Cross, the ocean, and most importantly, the bike. The graphics work as an illustration, as well as a repeating pattern which has been printed on custom bandanas for Rahui riders. 

The Rahui brand is a bright and lively identity applied across print, web, signage and accessories. It epitomises the Rahui values - creating memories and the freedom to explore.  

Photos sourced from rahuicoastal.co.nz