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Hipi

Graphic design and branding for Midnight & Bloom; a charitable initiative launched in Vancouver, Canada in 2016


HIPI

Hipi - meaning ‘sheep’ in Te Reo Māori. What began as a passion project for one keen knitter has evolved into a collaboration of talented craftspeople who are proud to be doing their bit in creating a new story for New Zealand wool. 

Hipi produces and sells woollen homeware products, created from wool that originates from the Bagshot family farm, in the Wairarapa. Hipi is committed to using ethical and sustainable farm practices, and meticulous manufacturing methods. Each throw is unique to the season in which the wool was grown on their own farm, and features a hand-embossed leather label with its limited edition number attached by hand with a brass rivet.

It’s an approachable, grass roots kind of business, with family values and the environment at heart. We designed a brand system and identity for Hipi that reflects these core values and works across web, print and social media.

Blanket and Cushion product images sourced from www.hipi.nz

 

Project

Hipi Brand

Creative Agency

Farmers Daughter Design

Services

Brand Identity & Collateral Design

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Hipi Lookbook Design