HEATHER COLLINS CONSULTING

Heather Collins Consulting is a business unique in its field; challenging the status quo in the field of agri research and environmental science. Heather wants to make social and environmental change, and deals with a range of complex issues including social factors, management practices, productivity, as well as environmental and water issues. She has the ability to think creatively about the Agri Sector, and is driven to encourage people talking and engaging in Agriculture. 

The brand system references the strategic concepts that Heather Collins Consulting deals with, often in a high level, abstract nature. Upon closer inspection, elements come to life; a triangle (a mountain: the environment), a water droplet (the water issues), and a circle (the cyclic nature of sustainability). These complex, abstract issues are inextricably linked - and Heather Collins Consulting brings them together to give them a fresh start - as a plant seedling appears in the logo.

Like cogs in motion, the icon has movement - a direct reference to Heather’s approach; she’s a creative problem solver constantly forming new ideas, and unconstrained by current thinking and norms.