self identity

A launch into the freelance industry required a new brand identity to capture the multidisciplinary nature of my work. A two-dimensional mark created from the intersection of geometric shapes evolves into a three-dimensional depiction of materiality and form, representing the fluidity between design disciplines. The identity references the continual tension and balance so integral in my work; form and function; light and dark; simplicity and complexity; minimalism and decoration.

 

Client

Kate Cameron-Donald

Services

Concept, Identity, CAD

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