The client had been selling her hand-made silver jewellery for several years, but needed a new, revitalised brand to coincide with the launch of her physical pop-up boutique, and to enable an online presence and storefront. It needed to speak to the quality of the client's sterling silver jewellery and material integrity, evoke a sense of femininity, and capture the essence of the collaborative pop-up boutique.

The new brand roll-out included developing a visual identity, website and online storefront, brand collateral, and also included concepts and consultation for the physical boutique design. Physical touch points included packaging, stickers, signage, and business cards. The visual identity draws reference from both the historic building of the pop-up store (a photograph archived from 1926 was found during this project), and the physical form of a jewellery box. 

Further work for The Jewellery Box included Art Direction for social media content, and ongoing management of the website and online store. 




The Jewellery Box


Concept, Identity, Website, Store Design, Print, Social Media, Digital, Store Design, Photography

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TJB-business cards