MIDNIGHT & bLOOM
Midnight & Bloom is a charitable initiative launched in Vancouver, Canada in 2016. The organisation rescues event florals destined for the trash, repurposes them, and delivers the new bouquets to retirement homes, hospitals and workplaces, during spontaneous 'flower drops'. Midnight & Bloom needed a visual identity, website and brand collateral to position itself as an approachable, contemporary and design-driven initiative with a human touch.
Ongoing design for Midnight & Bloom includes Art Direction for social media campaigns, photography and printed product.
Midnight & Bloom
Identity, Website, Print, Collateral, Photography, Social Media